“Wanna Talk Real Customers?”
The SNL guys are basically saying that while Dunkin’ Donuts has upgraded to some extent (they have decent wifi, good cappuccino), they can’t shake the fringe-level, low-rent class of customer they’ve been attracting since the mid 20th Century. Dunkin’ Donuts has a nice clientele, I’m sure, but in my mind it’s always been a pitstop for lower-level office workers, storage-facility clerks and meathead wage-earners. DD will never be Starbucks or Coffee Bean. When I think of Dunkin’ Donuts I think of those storefronts in the main Newark airport terminal or on some unexceptional boulevard in North Bergen or Jersey City. And that garish pink and orange design — home is where the heart is.