“Wanna Talk Real Customers?”

 In Lifestyle

The SNL guys are basically saying that while Dunkin’ Donuts has upgraded to some extent (they have decent wifi, good cappuccino), they can’t shake the fringe-level, low-rent class of customer they’ve been attracting since the mid 20th Century. Dunkin’ Donuts has a nice clientele, I’m sure, but in my mind it’s always been a pitstop for lower-level office workers, storage-facility clerks and meathead wage-earners. DD will never be Starbucks or Coffee Bean. When I think of Dunkin’ Donuts I think of those storefronts in the main Newark airport terminal or on some unexceptional boulevard in North Bergen or Jersey City. And that garish pink and orange design — home is where the heart is.

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