‘Microdosing’ is the future of marijuana
Edible weed makers want to take a bite out of the $5.4 billion legal marijuana industry in what seems like the most counterintuitive way possible: give people less pot.
Small-dose, or “microdosed,” edibles make up one of the fastest rising sectors of the industry, according to a group of panelists at the recent New West Summit in San Francisco, California.
These products, which range from marijuana-infused chocolates and sweets to barbecue sauce and bottled water, often contain between five to 10 milligrams of tetrahydrocannabinol (THC), the psychoactive ingredient in weed. It’s a conservative dose for adults who don’t know their tolerance or are consuming for recreational, rather than medical, purposes.
While these lower dose products often cost more per milligram of THC in the dispensary, they aim to make users’ lives less complicated. If you’ve ever purchased a pot brownie from a legal shop or in a back alley, you might be familiar with the ritual of cutting the treat into 16 pieces — less you want a Grade A night-in to turn into a paranoia-wracked nightmare of an evening.
While there are no recorded cases of people fatally overdosing on marijuana, it can make you incredibly uncomfortable. Your heart starts to race and, sometimes, anxiety strikes.
This has led to a bit of an image problem for the edibles industry.
“Patients are a little bit scared of edibles,” Kristi Knoblich, chief operating officer and cofounder of pot-infused chocolates company Kiva Confections, said on stage during a panel on innovations in edibles.