Lacing Dog Treats With Cannabis Is Big Business
These treats are raising millions and helping Fido weather thunderstorms.
Even for a puppy, Kat Donatello’s black lab, Austin, was hyperactive. After experimenting with natural supplements on her older dog, Brady, Donatello slipped the puppy a special biscuit. “It just kind of took the edge off of him,” she recalled.
The treat contained Cannabidiol, better known as CBD, a chemical compound extracted from the marijuana plant.
The CBD supplements were expensive, and options for pet treats were limited, Donatello said. “So I started spending my winters baking dog biscuits.” She tinkered with the recipe before launching her CBD-laced biscuit company, Austin + Kat, earlier this year.
Along with Therabis and Treatibles, Austin + Kat is one of several Cannabidiol-for-dogs businesses that have popped up in the last two years, a time period during which CBD pet product sales nationwide doubled, according to data kept by cannabis industry analytics firm MJ Freeway. It’s the newest trend in America’s booming half-billion dollar animal supplements market, which is expected to grow by more than $150 million in the next four years.